Senior Marketing Director
Bijesh K V is a seasoned marketing professional with over 22 years of experience in Product Management and Marketing within the In Vitro Diagnostics (IVD) industry. He holds a Master’s degree in Microbiology and currently serves as Senior Marketing Manager – Operational Excellence at Core Diagnostics, Abbott Asia Pacific, based at Singapore. Bijesh is a certified internal auditor for ISO 15189 (NABL-112) and a certified Point of Care Specialist by the American Association of Clinical Chemistry (AACC).
His expertise spans infectious immunoassay diagnostics, novel biomarkers, quality controls, blood gas analysis, NCD diagnostics, total Laboratory Automation, Laboratory Performance Benchmarking and digital health solutions.
In his current role, he is dedicated to driving value creation for laboratories by enhancing operational efficiency, elevating the strategic role of the lab in healthcare delivery, and ultimately improving patient experience and standards of care.
Previously, he held Marketing responsibilities at Radiometer and Bio-Rad, managing portfolios in blood gases, immunoassays, microbiology, and quality controls. His professional interests include value creation, and lab transformation initiatives. Bijesh is known for his strategic planning and execution capabilities that drive value for medical laboratories across the Asia Pacific region.